ASM Global bags events-exhibition hosting rights at Olympia London

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ASM global, a global leading event management, and live experience production firm, bags rights for managing Olympia London, which is being transformed into the premier exhibition center in central London and in one of the most historic places in Europe.

As stated by ASM Global, this announcement marks a critical step in the redevelopment of Olympia London and will see ASM Global take over responsibility for the management of exhibition and event activities. The change expands ASM’s presence in Europe with a London flagship location and brings a global knowledge exchange to extend Olympia London’s international market reach.

Photo courtesy: Olympia

The Olympia’s redevelopment, due for completion in 2024, includes a 4,400-seat live music venue; a 1,575-seat performing arts theater; a creative arts school; 100,000 square feet of restaurants, bars, and restaurants; two world-renowned hotels; 550,000 square feet of office space; and 2.5 acres of new public spaces.

ASM Global President and CEO Ron Bension stated: “We are proud to partner with Olympia London, Yoo Capital, and Deutsche Finance International in this incredible and historic headquarters, which will position it at the forefront of the industry for the next 100 years. Our commitment to client and partner satisfaction is in keeping with Olympia London’s reputation, and we look forward to continuing to offer our current and new clients events at Olympia London and to build on the program with other exclusive events.”

As per ASM global sources, the management teams of ASM Global and Olympia London have begun collaborating on on-site improvement plans for the redesigned world-class hospitality and conference facilities.

According to Olympia London reports, its redevelopment, which is due for completion in 2024, comprises a 4,400-seat live music venue; a 1,575-seat performing arts theater; a creative arts school; 100,000 square feet of restaurants, bars, and restaurants; two world-renowned hotels; 550,000 square feet of office space; and 2.5 acres of new public spaces.

As claimed by Olympia London, it has been a cultural and architectural landmark since it opened in 1886. It is one of the busiest places in London and in recent years has attracted more than 1.6 million visitors and hosted more than 200 events a year The entire Olympia campus is being redeveloped into a cultural district: a new destination for arts, culture, education, entertainment, exhibitions, music, state-of-the-art offices and some of the best food and drinks in town.

ASM Global claims that it has an unrivaled track record of working with leading cultural and entertainment districts and venues including LA LIVE in Los Angeles, Darling Harbor in Sydney, OVO Arena Wembley in London, and AO Arena Manchester. 

ASM will leverage its global relationships across content, programming, planning, technology, sustainability, and client safety to further enhance the visitor experience at Olympia London.

Olympia London joins the ASM Global network, which has more than 300 venues worldwide, hosting 20,000 events and welcoming 165 million visitors each year. Other flagship conventions and exhibition centers in its portfolio include McCormick Place in Chicago, Moscone Center in San Francisco, ICC Sydney, Shenzhen World in China, and P&J Live in Aberdeen, UK.

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