Wedgewood Announces Jessica Knopp-Gwynne as its Chief Revenue Officer

Jessica Knopp-Gwynne, Chief Revenue Officer, Wedgewood (Photo: Business Wire)

Wedgewood, one of the nation’s largest providers of compounded veterinary medications and pharmacy solutions, has appointed Jessica Knopp-Gwynne as Chief Revenue Officer. Knopp-Gwynne brings extensive expertise in revenue growth, commercial strategy, and customer-centric innovation, reinforcing Wedgewood’s commitment to delivering value-driven solutions for veterinary professionals and animal owners. A Proven Leader in Growth and Strategy With […]

How to Measure the Success of Your Email Marketing Campaigns

Representative Image of a woman carrying out email marketing and sending email newsletters to subscribers (Image by chayantorn on Freepik)

In today’s world, email marketing continues to stand out as a valuable asset for businesses. Creating impactful emails is a key aspect of this strategy. Equally important is to understand how to measure the success of these campaigns. By scrutinizing email marketing performance, marketers can refine tactics and achieve better outcomes. This article explores metrics […]

Forget Chasing Leads, Make Them Chase You: The Art of Magnetic Marketing

Representative-image-of-business-colleagues-discussing-various-ways-of-marketing-Image-by-EyeEm-on-Freepik

Do you spend a lot of time chasing new leads only to see minimal results? You’re not alone. Did you know that 63% of marketers say their biggest challenge is generating traffic and leads? What if you could make leads come to you instead? That’s the power of magnetic marketing. Instead of pushing your message […]