Beyond the Dichotomy of Traditional and Digital Marketing

In an era dominated by digital marketing fervour, it is crucial to recognize the enduring significance of traditional strategies, particularly for brands that have diverse customer persona. The clamour for digital channels often overshadows the inherent complexities of non-digital products and services. A one-size-fits-all approach isn’t viable; each product/service demands a tailored strategy. While digital […]
Issue 9

Safer Access to Electricity with Increasing Electrification: What is Next on Horizon for ASEAN Countries

__________________________________________________________________________________ Association of Southeast Asian Nations or ASEAN is a diverse group including Brunei, Myanmar, Cambodia, Timor-Leste, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Several of these countries are fast-growing economies with their immense potential heavily dependent on manufacturing and trade. To keep growing as economic powerhouse, balance urbanization and consumer growth in […]
Maximizing Safety in Rapid Urbanization with Value Engineered Electrical Products

In the fast-paced development landscape of emerging economies like Indonesia or Saudi Arabia, the role of electrical infrastructure cannot be overstated. As urbanization accelerates, so does the demand for reliable and cost-efficient electrical solutions. In this article, we delve into the pivotal role that value-engineered electrical products play in minimizing risks associated with urbanization. Affordability […]
Implementing Fire Resistant Electrical Infrastructure for Residential Safety

In our pursuit of progress, one aspect that often goes unnoticed is the increasing threat posed by residential fires. These devastating incidents not only claim lives but also result in substantial property damage. Unfortunately, electrical mishaps stand out as a significant contributor to residential fires. The potential for electrical short circuits, overloads, and other anomalies […]
Issue 7

Driving modernization of power infrastructure through value engineered electrical products

Power infrastructure is responsible for generation, transmission and distribution of electricity. In geographies where electrification happened almost a century ago, the demand for electrical consumption has way exceeded reserved capacity. This puts strain on an already stressed and aging electrical set up of public utilities like waste-water management and critical institutions like hospitals, laboratories, or […]
Enabling safe electrical infrastructure in affordable housing through high quality products

Electrical utility is one of the vital infrastructures of society with almost every single aspect of modern life depending heavily on the supply and management of power. Electricity consumption is directly linked with economic development and modern lifestyle. Safer electrical infrastructure has been a topic on the decision and policy maker’s table for long. While […]
‘We implement multi-faceted approach to exceed market demands of our products’: Lou Feng, CEO of Himel

Lou Feng, the Chief Executive Officer of Himel, in an interview with World Business Outlook magazine, takes us through Himel’s manufacturing excellence, robust supply chain and strong distribution network. Here is an excerpt of his interview as part of our series on Himel that won the awards of ‘Most Reliable Final Distribution Products Brand in […]