How Integrated POS and ERP Systems Support Multi-Channel Retailing

Representative-image-of-Omni-channel-technology-of-online-retail-business-approach-Image-by-Frolopiaton-Palm-on-Freepik

Being on multiple marketing channels is now widely considered essential to sustainably grow a business. For retail companies looking to get an edge over their competitors, increasing the available channels generally improves their reach and provides a more nuanced view of customer preferences, resulting in higher revenue. There is a fundamental downside to multi-channel marketing […]

Superfiliate raises USD 3M funds to transform affiliate shopping experiences

Superfiliate, a software platform supercharging brands word of mouth marketing channels through co-branded landing pages across their best customers, influencers, ambassadors, and affiliates, yesterday announced the closing of a $3 million seed funding round led by Hawke Ventures and Vanterra Ventures, with participation from R2 Ventures, Revolution’s Rise of the Rest Seed Fund, Sandbox Studio Investments, Nik Sharma of Sharma Brands, Ben […]