Building a Cohesive Brand Aesthetic on Instagram: Tips for Consistent Visual Storytelling
Instagram is a visual-first platform, so brands that stand out usually have a strong and consistent aesthetic. Scrolling through a messy feed with mismatched colors and styles doesn’t create a lasting impression. But when a brand has a recognizable look, followers engage more and stick around. A polished aesthetic isn’t about making everything look the […]
The rise in social media influencers – a trend or fad?
In 2022, the influencer marketing industry was valued at approximately USD 16.5 billion. It is predicted that the global influencer marketing platform will touch USD 85 billion by 2028, with 2023 being no exception to this astronomical growth. Another survey has predicted a 25% annual growth rate for the influencer marketing industry. So, what are the […]
