Mintegral Unveils IAP ROAS Optimisation to Help Developers Drive High-Value Users and Revenue
Mintegral, one of the leading programmatic advertising platforms, announced the official launch of its In-App Purchase Return on Ad Spend (IAP ROAS) optimisation model on July 23. This new feature enables mobile app developers to acquire high-value, paying users with greater precision, efficiency, and profitability. Mintegral’s IAP ROAS optimisation model is designed to help apps […]
