Search engine optimization today is a lot more sophisticated than it has been in the past. This means that a lot more work goes into SEO, yet it’s difficult to know what really makes a difference and what doesn’t. What is the minimum you can do to try and make a difference? Say, if you wanted to demonstrate to your boss that it’s a worthwhile strategy to pursue.
Here are three ideas that, if done together and consistently, should help you see results.
1. Research long-tail keywords and use them in your copy
When you research keywords, you want to find ones that don’t already have many relevant or helpful results and which your company can confidently provide a valuable result for, either in the form of a product or an informative piece of content.
Once you’ve found some good keywords, add them to the copy on relevant pages of your website. This helps the search engine know that your web pages are relevant to people who search for those things.
2. Optimize your title tags
Title tags are part of the HTML text form of your website, and they are also what you can see written in the tabs at the top of your browser. They are also displayed in big blue text with each search result, making them the first thing people see and the main thing people use to decide whether to click through to a website. Make good use of top SEO services available from the best digital marketing agency in Sydney and you won’t regret it.
Add some keywords near the beginning of your title tags. Again, this helps search engines know that your page is relevant to those words.
3. Start link-building
When other websites link to your page, search engines interpret this as your page being important. You can build some links yourself, such as by setting up social media pages for your business that link to your main website. Or you can reach out to other businesses and ask them to link to you.
Be careful though. Different types of links are weighted differently by the algorithms, and if the search engines suspect that you’re paying for them, you could be penalised in the rankings. The best way is to create high-quality long-form content that people want to link to.
Conclusion
These three things form a sort of minimal level of SEO, but even they can take a lot of work. Yet there is much more to do before SEO really starts to make a difference. Many firms outsource SEO to an agency such as King Kong and the reason for this is simple: top SEO technicians understand Google’s algorithms and can therefore put your site on page 1 of search results.
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