Apple is releasing two new Pride Edition bands with dynamic Pride watch faces in support of the global LGBTQ+ community and equality movement. This year’s Pride Edition Sport Loop showcases a colour gradient with the word “pride” woven directly into the band. Apple is also launching a new Shot on iPhone pride campaign on Instagram that captures the essence of artists and figures within the global LGBTQ+ community.
Apple is proud to build on its long-running support for LGBTQ+ advocacy organisations working to bring about positive change, from Encircle, an organisation that provides life-affirming programs and services for the LGBTQ+ community and their families, to The Trevor Project, the world’s largest suicide prevention and crisis intervention organisation for LGBTQ+ young people. Additional advocacy organisations Apple is supporting include Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The National Center for Transgender Equality, PFLAG, and SMYAL. Now in its seventh year, the Apple Watch Pride Edition bands and watch faces illustrate the ways in which the company stands with, supports, and is proudly made up of the LGBTQ+ community.
Pride Edition Sport Loop
The team designed a colour gradient that incorporates the original rainbow colours with those drawn from various pride flags, including light blue, pink, and white, representing transgender and gender-nonconforming individuals, and black and brown, symbolising Black and Latinx communities. The colours also represent those who are living with or have passed away from HIV/AIDS.
Pride Edition Nike Sport Loop
A new Pride Edition Nike Sport Loop celebrates the full spectrum of the rainbow and features a matching rainbow-coloured Nike Bounce face that accompanies the new band. Along with Nike’s Be True collection, the Sport Loop honours individuals who are expanding sport for future generations and inspiring others to feel the joy of being authentically themselves. Be True is part of Nike’s broader commitment to the LGBTQ+ community, which focuses on recognition, advocacy, inspiration, and education.