Atombit, the innovator in experiential intelligence, recently announced the acquisition of Amplify Analytix, a specialist in data analytics and generative AI solutions with operations in the EU and India.
Industry sources confirmed that Amplify will operate as a wholly owned subsidiary of Atombit, retaining its brand identity and management team. The companies will combine their solutions and bring to market a consolidated value proposition that leverages the expertise of both parties. The combined entity will launch specialized solution families that leverage methodologies, technologies, AI, and analytics to accelerate growth, maximize efficiency, and mitigate risk. Unprecedented returns will be possible by reimagining the customer and employee experience across their entire lifecycle in parallel.
“The team and capabilities we bring together are exceptional,” commented Paolo Righetti, Founder and CEO of Atombit. “We have a CX and EX model that drives value and increases profits that we have built over the last 20 years, and we are bringing to market game-changing solutions for companies across multiple industries. Together, we are reimagining what can be achieved with experiential intelligence and transforming outcomes into profits for the world’s largest and most complex brands. We are excited to join forces with Amplify Analytix to take this critical step forward in this journey.”
Paolo further adds “Amplify has a phenomenally talented team of strategy consultants, data scientists and engineers, and generative AI experts who have been redefining how their clients deliver value for years. This is our first acquisition since our launch earlier this year and is a pivotal moment for our company.”
Amplify Co-Founder and CEO Laura Murphy shares Paolo’s enthusiasm. “By joining Atombit, we are accelerating our shared mission to transform how businesses use data to dramatically improve their outcomes. With Atombit’s experience and global reach, we can increase the depth and breadth of impact we deliver to our clients, and expand into additional industries and markets. I am incredibly proud of our team and grateful to our amazing clients, with whom we look forward to raising the bar even higher.”
Industry sources added that Amplify represents the beginning of Atombit’s journey to create a leader and reimagine value generation across the CX and EX lifecycles.
