Binance, a global blockchain firm behind the world’s largest cryptocurrency exchanges, recently announced signing a partnership agreement with the Recording Academy to claim the tag of becoming the first-ever official cryptocurrency exchange partner for the 64th Annual GRAMMY Awards and GRAMMY Week events, including the inaugural Recording Academy Honors celebration.
Binance reports stated that as the official crypto exchange partner of the GRAMMY Awards, the firm will endure operating alongside the Recording Academy throughout the year to bring various Web3 technology solutions, and experiences to the organization’s members, events, and initiatives.
Recording Academy Co-President Panos A. Panay stated: “As we continue to evolve the Recording Academy for a rapidly changing music industry and for the next generation of creators, we feel that it’s important to work with innovative partners to explore new monetization avenues for our members and create new experiences for music fans. As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world.”
Binance Co-Founder Yi He stated: “We were impressed by the Recording Academy’s ability to meet changing demands by its community—this is something we mutually share as a company that puts users and people first. Starting with the GRAMMYs, we are excited to work together with the Recording Academy to bring fresh new experiences powered by blockchain and all the great things Web3 technology can bring to entertainment.”
According to Binance’s official statement, any further information on the partnership would be announced at a later date. The 64th Annual GRAMMY Awards was live from MGM Grand Garden Arena in Las Vegas on Sunday, April 3rd, 2022, at 8 p.m. ET/5 p.m. PT on the CBS Television Network and was available to stream live and on-demand on Paramount+.