Air wellness pioneer Blueair announces a partnership with Lanaco, a New Zealand-based wool filter company. Together, they have embarked on the industry’s first initiative to develop a range of high-performance electrostatic wool and plant fibre-based filters.
This initiative focused on air wellness —a crucial issue as indoor air can be up to 5X more polluted than outdoor air—aligns with Blueair’s history of innovation, and vision of bringing the purity of the pristine Swedish archipelago air into homes.
“Partnering with Lanaco to produce the industry’s first natural wool and plant-based fiber filter, derived from nature, is not just a milestone for Blueair, but a transformative moment for the air purifier industry,” said Andy Lu, CEO of Blueair. ” With Lanaco’s innovative New Zealand wool filter technology we’re ushering in a new direction of performance. Lanaco’s filter has been ten years in the making, starting with a bespoke wool breeding program Astino® through to today’s sophisticated result, which has been refined and tested in challenging environments including space exploration.”
Blueair has led the industry with product innovations, technology and using materials that are made to last. The company is known for its proprietary HEPASilent dual filtration technology which captures 99.97% of particles as small as 0.1 microns in size and delivers more clean air faster, while using less noise than HEPA filtration alone all while using lower energy. And just last month, the company launched its Classic Pro unit, made with durable steel and HINS PureTM lighting technology that neutralizes germs via a violet light inside the unit.
“Blueair’s dedication to innovation, quality and naturally derived materials resonates with our core values at Lanaco,” said Nick Davenport, CEO of Lanaco. “Our company is dedicated to developing innovative wool-based filter media. Wool is a renewable resource that’s helping change the filtration industry for the better. Our partnership with Blueair is built on our commitment to improving air quality and to make a positive impact.”
Lanaco’s “EcoStatic®” electrostatic filter technology uses positive and negative fiber surface charges to attract and retain particulate matter effectively. EcoStatic®’s porous structure allows air to easily flow through a purifier. Unlike oil-based plastics or synthetics which the air purifier industry has been built on, the revolutionary EcoStatic® filter media is based entirely on materials that are derived from nature. Additionally, wool is naturally fire-resistant, and hydrophobic– so water won’t build up and clog the filter media.
This collaboration marks another significant step in Blueair’s ongoing growth strategy focused on educating consumers about air wellness through innovative products and offerings. Just last month, Blueair launched a new brand campaign, “Air Designed for a Better Life.” The campaign sheds light on the importance of clean indoor air and how it impacts your sleep, mood, and physical health. The campaign is the culmination of a successful first half of 2024 for the brand seeing positive growth YOY; and continued reimagination of materials to make more environmentally friendly products.
The first Lanaco wool filters will be available for select units to purchase before the end of the year in the U.S. and European markets.
