American bank Citi is introducing additions to its iOS application that combine banking, wealth management and money movement capabilities, offering a suite of cutting-edge servicing and authentication features.
Tailored towards clients of Citigold, the bank’s property geared towards investment and money management for high-value clients, the app’s updates will also include an enhanced design as well as user-friendly language and mobile friendly screen flows. The new mobile features will expand to additional clients and markets over time.
“We asked our clients to help us determine our guiding principles for the app experience,” said Yolande Piazza, chief operating officer at Citi FinTech. “They asked us to put aside the bells and whistles, and focus on simple, easy-to-use tools for their current banking needs. “That feedback is at the heart of everything we’re doing at Citi FinTech, and you can see it in the tools we are creating today and in our approach to how we interact with customers going forward.
