Faraday Future Intelligent Electric Inc., a California-based global shared intelligent electric mobility ecosystem company, today announced that long-time Company employee Xiao (Max) Ma has been appointed Global CEO of Faraday X aiEV Inc., a wholly owned subsidiary of the Company, effective immediately. In this role, Max will report directly to both FF Global CEO Matthias Aydt and Founder & CPUO YT Jia. Max will be responsible for executing the FX strategy and driving the success of the FX brand. Appointing Max, who is a member of the FF founding team to lead the FX brand, will facilitate mutual empowerment between the two brands and better implement the “Light and Swift” model. His previous roles as Head of Product & Mobility Ecosystem (P&ME) and Head of Corporate Strategy will remain unchanged.
Following the September 19 launch event for the FX brand, FX has made new significant progress, this is an integral part of the Company’s Global Automotive Industry Bridge Strategy. The Company has entered into two strategic framework agreements and two memoranda of understanding, with a goal of promoting range-extended AIEV in the U.S. and the Middle East and further integrating global automotive components and supply chains along with energizing B-AIEV and RE-AIEV products in these markets.
Max has been with FF for nearly a decade, playing a pivotal role throughout various stages of the Company’s growth, including guiding FF through challenging periods and financial hurdles. His expertise in corporate strategy, as well as his experience in P&ME, has provided him with a thorough understanding of both FF’s overarching strategic goals and FX’s mission to collaborate with global suppliers in creating cost-effective, high-quality products. This combination of experience uniquely positions Max to lead FX through this important phase of development.
Max’s deep industry knowledge, coupled with his strong sense of responsibility and accountability, has earned him the trust of key stakeholders, particularly in China. His clear vision for the future of FX products has also enabled him to accelerate the momentum of the initiative. Max’s pioneering leadership and hands-on approach have been instrumental in overcoming challenges and keeping the program aligned with the Company’s objectives.
“The appointment of Max as FX CEO lays the foundation for FX’s organizational structure and as one of the earliest and core drivers of the FX project, he has made tremendous contributions to breaking ground and advancing the FX initiative,” said Matthias Aydt, Global CEO of Faraday Future. “His appointment will inspire him to make even greater contributions, and we anticipate that, under his leadership, the organizational structure of FX will accelerate.” The first planned FX models, the FX 5 (targeted price range of USD 20,000-USD 30,000) and FX 6 (targeted price range of USD 30,000-USD 50,000), are anticipated to offer two types of powertrains, both a range-extended AIEV and battery- electric AIEV. The planned target to roll off the assembly line is as early as the end of 2025, subject to securing necessary funding.
