Helen Masters Onboarded As MD of APJ By Smartsheet

Smartsheet Appoints Enterprise Tech Leader Helen Masters as Managing Director of APJ. Masters brings 25 years of experience to Smartsheet, where she will be responsible for growth acceleration in the APJ region.
Smartsheet Appoints Enterprise Tech Leader Helen Masters as Managing Director of APJ. Helen Masters, Managing Director of APJ at Smartsheet. Image Courtesy: Smartsheet

Smartsheet Inc. (NYSE: SMAR), the enterprise work management platform, recently announced the appointment of Helen Masters as Managing Director (MD) of APJ.

According to Industry sources, Masters will be responsible for driving the continued growth of Smartsheet across Asia Pacific and will work closely with customers and partners to help manage mission-critical work and achieve success.

Smartsheet Appoints Enterprise Tech Leader Helen Masters as Managing Director of APJ. Masters brings 25 years of experience to Smartsheet, where she will be responsible for growth acceleration in the APJ region.
Smartsheet Appoints Enterprise Tech Leader Helen Masters as Managing Director of APJ. Masters brings 25 years of experience to Smartsheet, where she will be responsible for growth acceleration in the APJ region.

Industry sources further added that firms of all sizes, comprising 85% of the 2024 Fortune 500 companies, partner with Smartsheet to strategically manage projects, aggregate and analyze complex data, automate workflows, and innovate at scale. Connecting people and information across all teams and organizations, Smartsheet fuels synchronous and asynchronous work collaboration to boost innovation and productivity.

Industry sources further added that Masters is an experienced, performance-driven business leader with over twenty-five years of expertise in delivering high-impact enterprise software solutions and providing exceptional customer experiences across industries. Before joining Smartsheet, Masters was the Executive Vice President and GM of International Sales for Ivanti, managing international teams and partners and making a tangible difference for the company, its customers, and the market. Prior to this, Masters drove sales performance and implemented partner programs at Infor, Cisco Systems, and SAP.

Max Long, President, Go-To-Market, Smartsheet
Max Long, President, Go-To-Market, Smartsheet

“Building a strong leadership team of proven experts is the foundation for continuous growth in an organization. Helen has an established track record of driving transformation and scale. In addition, she has the business acumen and experience to build a culture of collaboration, alignment, and accountability,” stated Max Long, President, of Go-To-Market, Smartsheet. “I look forward to watching her progress our key initiatives in the region and further enhance the value we provide to the world’s largest organizations.”

“I am delighted to join Smartsheet at such a pivotal moment in the company’s trajectory. Its unique solutions offer enormous value for organizations looking to enhance workforce collaboration and adopt innovative tools such as AI to improve work management flexibility and efficiency in a shifting workplace landscape,” stated Masters. “I look forward to partnering with the entire Smartsheet team to drive the next phase of Smartsheet’s growth in the region.”

Industry sources further added that this announcement comes on the heels of the company’s second sold-out ENGAGE Customer Conference in Seattle, where Smartsheet leaders unveiled a revamped user experience and the platform’s most powerful features to date. Founded in 2005 in the US, Smartsheet’s Sydney office opened in early 2020 and the company has nearly 13.5 million Smartsheet users globally, across 100,000 organizations in 190 countries.

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