Employment in the hospitality industry has its own specific challenges. Whether you’re looking for reliable waiters, top chefs, or professional front desk staff, the competition for quality workers is high.
That’s why a well-written ad isn’t just a formality—it’s a crucial step to attracting the right people.
Start with a Clear and Catchy Headline
The title of the ad is the first thing candidates see. It should be clear, specific, and recognizable in searches. Use standard terms such as “Boutique Hotel Receptionist” or “Assistant Chef – High Traffic Restaurant”.
Avoid vague and unprofessional titles like “Team Star Wanted”—they may sound interesting, but they’re not useful in searches.
Present Your Business Facility Briefly
In a few sentences, describe who you are and what sets you apart. Whether you run a family-run restaurant, a luxury hotel or a fast-casual downtown coffee shop, candidates want to know what kind of environment they’ll be working in.
Example:
“We are a small family bistro in the center of Belgrade, known for seasonal dishes, pleasant atmosphere and team spirit.”
List Debts in Clear Points
Candidates don’t want to read long paragraphs. Use bulleted lists to clearly describe daily tasks.
Bad example:
“You will help serve the guests.”
A better example:
- Welcoming guests with a smile and arranging seating
- Fast and accurate receiving of orders
- Maintaining cleanliness during the shift
This clearly shows what is expected of the candidate.
Highlight Key Requirements
List mandatory requirements, such as required licenses or experience, but don’t go overboard. In the hospitality industry, character, willingness to learn, and a positive attitude are often more important than years of experience.
Examples:
- One or more years of experience working with guests is preferred
- Health certificate (or readiness to obtain one)
- Kindness, team spirit and responsibility
Describe What You Offer
The best candidates often have multiple offers to choose from. Why should they choose you? Be honest: offer details about salary, advancement opportunities, shift flexibility, benefits, atmosphere…
And small things like a meal during a shift, an allowance for holidays or team gatherings can be crucial.
Make the Application Process Simple
Don’t let a complicated application put you off quality candidates. The simpler the process, the more likely someone will actually sign up. Explain the following steps clearly and concisely:
“Send your CV to our email address or visit us in person every working day between 2 pm and 4 pm. The application is quick and without unnecessary paperwork.”
Also, make sure that the title of the ad is specific enough and easily recognizable in the sea of other ads. When an interested candidate clicks on your ad because of a well-chosen headline, make sure they are not rejected by the application process.
Posting an ad on Oyster Link Careers Network allows you to connect directly with people who are already looking for jobs in the hotel, hospitality, and tourism industry.
A Friendly Tone Makes a Difference
Hospitality is a business with people. Your ad should reflect that—be professional, but also warm.
Instead of this:
“The candidate must submit documentation and be prepared for rigorous vetting.”
Try this:
“We’d love to meet you! Submit your CV or pop in for a chat, we’re happy to welcome new faces to our team.”
Stand Out With the Right Platform
A good ad is the first step towards finding the right candidate. When you put in the effort to write a clear, honest, and personable copy, you’ll not only attract more applications, you’ll also attract the ones who really fit your team.
In the world of hospitality, where speed and a personal touch are key, an authentic ad that stands out can make a big difference. Show who you are, what you offer, and who you’re looking for—and the right people will recognize it.
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