Immutable announces strategic partnership with DM2C and QAQA

Immutable partners with DM2C and QAQA for Asian expansion
Immutable partners with DM2C and QAQA for Asian expansion

Immutable, the leading blockchain technology company focused on building next-generation Web3 games, yesterday announced a series of strategic partnerships with prominent Asian companies DM2C, and QAQA (BLOCKSMITH & Co), following their recent partnership with Netmarble’s web3 subsidiary, MARBLEX. These collaborations represent a significant milestone in Immutable’s expansion into the thriving Asian market, renowned for its enthusiastic gaming communities and swift technological adoption.

Announced yesterday, soon QAQA users can enjoy a “quiz to earn” experience while garnering knowledge of web3, blockchain, and the Immutable ecosystem. The next quiz featuring Immutable will be live in August, offering a bilingual experience in Japanese and English with prizes of up to 1000 USD in tokens. This collaboration between QAQA and Immutable bridges the gap between traditional gamers in Japan and the exciting world of web3 and blockchain gaming. Combining Immutable’s dedicated web3 gaming community with QAQA’s enormous player base and partnerships with industry giants like Warner Bros. Japan, TOEI ADVERTISING, and SEGA Games, this initiative brings together a diverse range of gamers.

“I’m thrilled to announce this partnership with Immutable,” said Tetsuya Sanada, Founder and CEO at BLOCKSMITH&Co. “This collaboration is a perfect match, bringing together our extensive non-web3 user base with Immutable’s strong web3 community. I believe this fusion of web3 and non-web3 communities will accelerate our mission of making web3 accessible to everyone. We are excited to explore new avenues for collaboration, including cross-chain interoperability for future games and apps.”

Immutable

DM2C, DMM’s web3 arm, and Immutable have announced partnered initiatives including joint promotional events and collaborations between Immutable’s popular title ‘Gods Unchained,’ DM2C Studio’s upcoming NFT trading card game ‘KAMIYAGURA,’ and the digital prize crane game ‘BOUNTY HUNTERS’, are both part of the ‘Seamoon Protocol’ project set to be released this year. The partnership between DM2C and Immutable unlocks a powerful engine for global expansion in the web3 gaming space. By combining their marketing efforts and operational expertise, these two companies can significantly accelerate growth. This collaboration leverages the strengths of both DM2C’s strong presence in the Asia-Pacific market and Immutable’s established user base in English-speaking regions. As a byproduct, this strategic partnership facilitates cross-platform user referrals, further enhancing marketing reach for all involved.

Kasaki Nagato, CEO of DM2C Studio stated, “As part of DMM group, we have established a user base of over 41 million primarily in Asia. Through this partnership with Immutable, we aim to combine DMM’s expertise in building a web2 user base in Asia with Immutable’s know-how in creating web3-focused communities in Western countries to deliver an unprecedented experience to users.”

These collaborations follow the most recent partnership between South Korea’s MARBLEX, Netmarble’s web3 subsidiary, announcing the full migration from Klaytn Layer 1 to Immutable zkEVM and a 20 million “Ecosystem Boost Program” along with Netmarble IP, Ni no Kuni: Cross Worlds, A3: Still Alive and Meta World: My City. “The Asian market represents a tremendous opportunity for the future of web3 gaming,” said Robbie Ferguson, Co-Founder and President at Immutable. “By partnering with these industry leaders, we will empower developers, educate users, and ultimately build a thriving web3 gaming ecosystem in the region.”

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