In a transaction made on October 29th, 2021, Liana Technologies, part of the Ilkka-Yhtymä Group, became the majority stakeholder of the Swedish marketing technology company Ungapped. The acquisition implements Liana Technologies’ strategy to grow into the largest provider of cloud-based marketing and communications services in the Nordics.
Founded in 2006, Ungapped is a tech company with a long history and strong know-how in email marketing, SMS, event management, and surveys. Ungapped’s knowledge especially in communications for member organizations and the public sector will strengthen Liana’s stance as the most reliable choice for email marketing and communications in Sweden. Ungapped has a solid customer base in Sweden and will seamlessly complement Liana’s offering and operations.
Liana Technologies is an international SaaS company with over 15 years of experience in offering marketing and communications professionals high-quality and user-friendly digital marketing and communications technology. With offices in six countries and over 3,500 global customers, the company is one of the top data-driven marketing technology providers.
“Ungapped joining the Liana family is a very important step for us on our journey to become the market leader in the Nordics in cloud-based marketing and communications services. We are very pleased to have found a shared path with Ungapped because our solutions complement each other so well, we can learn a lot from each other and continue to grow together,” states Samuli Tursas, the CEO of Liana Technologies.
With this trade, Ungapped’s founder Oscar Uribe will be appointed as the CEO of Liana Technologies’ Swedish branch. “We’re excited to join the Liana team at this time of unprecedented change in the marketing landscape. The combination of products will further position us as the martech leader within our verticals and allow us to grow even faster,” tells Oscar Uribe.
Received from Press Release