Tackling the Philippine Housing Backlog with First-Home Communities
The Philippine housing landscape remains under pressure from a substantial backlog in low-cost and affordable segments, which experts estimate at several million units nationwide. Rapid urbanisation, steady population growth, and lingering pandemic-related supply challenges have sustained demand for high-quality yet affordable homes. PHirst Park Homes’ focused approach to first-home communities directly addresses this gap, providing accessible financing options, expandable house designs, and community amenities that cater to evolving family needs.
PHirst Park Homes has been recognised as the “First Choice in Homes Providing Company Philippines 2025” by Singapore-based World Business Outlook. This honour highlights PHirst’s mission to deliver affordable, well-designed, and community-focused housing across the Philippines and beyond, while setting new benchmarks in first-home development.
PHirst Park Homes: Championing Affordable Housing in the Philippines
PHirst Park Homes, the first-home brand of Century Properties Group, was founded on the 4C principle: Complete Homes, Conceptive Amenities, Connected Essentials, and a Convenient buying and selling experience. Since its launch, the company has focused on master-planned communities that integrate green spaces, thematic parks, outdoor cinemas, village shuttles, and retail strips into each development. This integrated approach has enabled PHirst to rapidly expand its footprint, bringing thoughtfully designed house-and-lot and townhouse models to key growth corridors.
By the end of 2020, PPHI had completed 1,536 house-and-lot units in Tanza and Lipa, showcasing its ability to meet the country’s surging demand for quality homes in a year. In 2021, the company introduced four projects valued at P14.31 billion, followed by seven more communities delivering 9,349 units across Tanza (Cavite), Lipa and Nasugbu (Batangas), San Pablo and Calamba (Laguna), Pandi (Bulacan), and Magalang (Pampanga), worth P11.25 billion in sales value.
PHirst’s growth trajectory accelerated in 2024 and early 2025. By April 2025, the company had completed construction on approximately 15,000 units across its 27 active projects nationwide and had delivered over 10,000 homes to first-time buyers by mid-2025. In early 2025, PHirst Park Homes launched three grand projects in South Luzon: Century PHirst Centrale Batulao in Nasugbu; PHirst Park Homes San Pablo East, a 12.77-hectare township with 1,440 fully finished Calista townhouses; and PHirst Park Homes Sto. Tomas, a 37-hectare community offering over 3,000 homes. On May 31, the company unveiled PHirst Park Homes Magalang East, a 24-hectare sequel development with 2,290 fully finished units, including both Calista Townhouses and Unna Single Attached models.
PHirst Park Homes’ portfolio features versatile designs tailored to Filipino families. The Calista Townhouse cluster includes the Calista End, the inner-unit Calista Mid, and the Calista Pair option that combines two adjacent homes into one larger dwelling. The Unna single-attached model offers standalone living with one shared firewall, while the Brenna bungalow caters to those seeking one-storey, open-space layouts. Every model comes with provisions for future expansion, ensuring adaptability to growing household needs.
In September 2025, PHirst Park Homes marked its Mindanao debut with the P5.3 billion PHirst Park Homes Gen San project in General Santos City. Set on 25 hectares, the community will offer over 2,000 fully finished homes in two signature models: the Amani townhouse and the Dua single-attached unit. Both home types feature expandable layouts, replicating PHirst’s promise of “a home in a park, and a park in a home” through generous open spaces and thematic amenities.
Backing this operational success, parent company Century Properties Group reported a 31 percent increase in net income to P2.44 billion for 2024, while overall revenue climbed 15 percent to P14.64 billion. The first-home segment generated P9.9 billion in revenue—a 34 percent jump year-on-year—underscoring strong market demand for affordable housing solutions.
Sustainability Leadership and In-House Utilities Management
Sustainability and community resilience are central to PHirst’s model. The company established an in-house water services management group, PH20, to oversee water infrastructure and ensure a reliable supply in its developments. PH20 operations currently cover PHirst Park Homes Batulao (Batangas), PHirst Sights Bay (Laguna), PHirst Park Homes Tayabas (Quezon), and PHirst Park Homes Balanga (Bataan), bolstering operational efficiency and reducing dependency on external utilities. Complementing this, PHirst-Build—its precast and cast-in-place construction arm—drives waste reduction and quality control, cutting construction timelines and environmental impact across multiple sites.
Future Expansion Plans and Strategic Roadmap
Looking ahead, PHirst Park Homes will continue to expand its footprint across key areas in the Philippines within the year and the following years. Bolstered by strategic partnerships and ongoing investments in construction technology, PHirst aims to sustain its leadership in the first-home sector, ultimately bringing quality, affordable housing to even more Filipino families.
