Sam’s Club members are increasingly looking for quality and value, as well as for items that are on-trend and offer sustainable qualities. In response to this feedback and in line with its obsession for delivering items and experiences its members desire, this leading warehouse club has recently announced that it is evolving its Member’s Mark™ private brand to become a purpose-driven brand.
In the last past two years, Sam’s Club has worked behind the scenes to strengthen its assortment of Member’s Mark items. It has launched, renovated, and reformulated more than 1200 items since 2020, and as a result, more and more members are citing Member’s Mark products as a reason they renew their memberships.
To build on this momentum, Sam’s Club is introducing a new identity for its Member’s Mark brand – “Made with Our Member and Planet in Mind” – that comes with an aspiration for all items to be of high quality while featuring trend-right innovation and a focus on people and the planet.
“The Sam’s Club member is at the center of everything we do, so as we continue to evolve the Member’s Mark brand, we intend to develop items that are reflective of the ingredients, processes and materials they want – and don’t want – in their products,” said Prathibha Rajashekhar, senior vice president, Private Brands and Sourcing, Sam’s Club.
As it continues to innovate Member’s Mark items, Sam’s Club will partner closely with the Walmart Sustainability team and leverage the My Member’s Mark Community, a group formed in 2019 that includes more than 40,000 Sam’s Club members who provide feedback and input on Member’s Mark items throughout every phase of a product’s lifecycle.