Getting customers to spend more each time they shop is one of the easiest ways to grow your business. You’re not trying to find new buyers or slash prices. You’re simply making the most of the ones already visiting your site. Whether you’re in fashion, beauty, homeware, or electronics, small changes can lead to bigger baskets. Keep reading to find out how to make that happen.
Understand what Drives Higher Spending
Before making any changes, study how your customers shop. Are they buying just one item or responding to free delivery offers? Knowing this helps you shape offers that feel natural.
Tools like RevLifter help boost conversions by providing real-time insights, letting you target shoppers with timely deals, like when they’re about to leave their basket. It’s a smart way to boost spending without resorting to heavy discounts or broad, untargeted promotions.
Use Smart Bundles and Thresholds
If people often buy two or three items together, turn that into a ready-made bundle. Offer a slight discount for buying the set or throw in a freebie. For example, pairing shampoo with conditioner, or a drill with extra bits, saves them time and gives them a reason to spend a little more.
You can also set a free delivery threshold just above your current average basket value. If most people spend £30, offer free delivery at £40. That small push is often enough to get them to add an extra item. Make sure the numbers work for you and keep testing until you find the sweet spot.
Offer Upgrades and Complementary Products
If someone’s about to buy, that’s the perfect time to show them something extra. Not something random, but something that makes sense. If they’ve picked a coffee machine, suggest a reusable cup or premium beans. If they’re buying shoes, maybe they’ll want a cleaning kit.
These suggestions should come at the right moment, like just before checkout. Personal touches help too. If they’ve bought before or looked at certain products, show things that match their tastes. When done right, this makes the experience feel thoughtful, not salesy.
Use Urgency and Limited-Time Promotions Carefully
Urgency can work, but only if it’s real. People are more likely to add one more item if they know a deal is ending soon or stock is running low. For example, you could offer a free gift if they spend £10 more today. Just don’t fake it. Too many false countdowns or pop-ups, and they’ll stop trusting you.
Instead, be honest. If a product is popular and stock is low, say so. If an offer ends at midnight, keep your word. Customers appreciate clarity.
Test, Learn, and Adapt Regularly
No single tactic works forever. You’ll need to keep an eye on what’s working and what’s not. Try out different offers, product suggestions, or page layouts. See what people respond to. With the right tools, you can track the results and fine-tune things automatically.
Wrapping Up
Raising average order value isn’t about upselling for the sake of it. It’s about helping customers get more from their shopping. When you show them thoughtful extras, make offers feel worthwhile, and avoid gimmicks, they’re more likely to spend more without feeling pressured.
Want to grow without steep discounts? Focus on building value into every order. It’s a simple shift that brings steady, lasting results.
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