How CPA Offers Are Changing Performance Marketing
Performance marketing is a data-driven approach to promoting products where brands achieve ROI through measuring, scaling, and optimizing campaigns. A new wave of innovative marketing models is changing how results are rewarded, and what’s more, is that Cost Per Action (CPA) offers are at the heart of that change. Unlike the models that charge for […]
The Arena Group Announces the Relaunch of Autoblog
The Arena Group recently announced the relaunch of Autoblog, a leading automotive website with over 20 years of history. The site was acquired by The Arena Group earlier this year and is now under the leadership of newly-appointed Senior Editor, Kyle Edward, a veteran automotive journalist with experience at Men’s Journal, Forbes, and Robb Report. Autoblog is already showing significant growth and […]
Cavai partners MediaMath for solutions to programmatic advertisers
Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working with ever-growing numbers of top brand clients. In an industry first, MediaMath and Cavai’s partnership will bring conversational advertising solutions to programmatic advertisers at scale globally. […]
