Accenture and Adobe to co-develop generative AI solutions
Through a strategic expansion of its relationship of more than 20 years, Accenture has been selected by Adobe to co-develop industry-specific solutions using Adobe Firefly, Adobe’s family of creative generative AI models, to help organizations create personalized content at scale and accelerate the transformation of their content supply chains. Accenture will integrate Adobe Firefly Custom […]
3 in 4 APAC Marketers Lack Confidence in their Data, Analytics, Insights
To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data systems need to be agile and adaptable with the ability to acquire real-time, relevant data signals and close the gap between data, insights […]
