Cracking the Code: Understanding the Consumer Choices of Gen Alpha


You might have heard the term Generation Alpha a lot lately and the significant changes that they are driving in the marketing standards. Allow me to explain this latest wave of Gen Alpha to those who are unaware of it. After Generation Z, we call the cohort born between 2010 and 2024 Generation Alpha, which […]

CVS Pharmacy® introduces Well Market™, a crave-worthy consumables brand

CVS Pharmacy® (NYSE: CVS), the retail division of CVS Health®, today announced the launch of Well Market™, a new store brand consumables line featuring snacks, beverages and groceries. “Our goal at CVS Health is to be the most consumer-centric health care solutions company. Through this repositioning and expansion of our food and beverage portfolio, we are […]