360° Campaigns: Combining PPC, SEO, and Content for Sustainable Global Brand Building
Audiences interact with businesses across multiple channels, including search engines, social media, paid ads, and on-site content. A 360° campaign brings these touchpoints together, combining pay-per-click advertising, search engine optimization, and content marketing into a unified approach that drives both visibility and trust. This article examines the distinct value each channel delivers, the ways they […]
The rise in social media influencers – a trend or fad?
In 2022, the influencer marketing industry was valued at approximately USD 16.5 billion. It is predicted that the global influencer marketing platform will touch USD 85 billion by 2028, with 2023 being no exception to this astronomical growth. Another survey has predicted a 25% annual growth rate for the influencer marketing industry. So, what are the […]
University students behind Carbonlink launches Carbonisbad against climate change
On January 5, 2023, the team of university students behind Carbonlink launched Carbonisbad, a revolutionary platform that promotes individualized action against climate change. Users can visit the official website of carbonisbad to take the emissions calculator, understand their footprint, and select projects they wish to support through subscribing to the monthly payment plan. They can then subscribe […]
