Outdoor Industry Marketing: Winning Strategies and Trends for 2025

Representative Image (Image credit: https://imgur.com/DtwJYRO)

The outdoor industry continues to expand, offering brands a unique opportunity to engage a growing consumer base passionate about nature and adventure. Understanding the latest marketing strategies and industry trends is essential for outdoor brands aiming to connect authentically with their audience. As participation in outdoor activities rises and eco-conscious consumers seek authentic experiences, brands […]

Trends Driving the Future of Commercial Real Estate

Representative Image (Image Courtesy: Photo by Sean Pollock on Unsplash)

Technology continues to shape and be shaped by trends in commercial real estate, influencing both business operations and consumer behaviors. In recent years, customer expectations around technology have surged, with a growing preference for digital interactions rather than traditional methods. Businesses have been compelled to adapt and align with this shift in demand. Today, we’ll […]

CYSEC Qatar

CYSEC QATAR 2025

With Qatar undergoing significant digital advancements and facing increasing cyber threats, how is the nation preparing its critical infrastructure and industries to ensure a resilient and secure digital future? As a regional leader in Cybersecurity, Qatar is pioneering efforts in policy, compliance, and international cooperation to tackle new challenges in the digital realm. The rising […]

Cognite Onboards Alysa Taylor to Its Boards of Directors

Alysa Taylor, Microsoft's Chief Marketing Officer for Commercial Cloud and AI, joins Cognite Board of Directors (Photo: Business Wire)

Cognite, the global leader in data and AI for industry, recently announced that Alysa Taylor, Microsoft’s Chief Marketing Officer for Commercial Cloud and AI, will join its Board of Directors. “We are delighted to welcome Alysa to the Cognite Board of Directors,” said Girish Rishi, President and CEO of Cognite. “Alysa’s wealth of knowledge in […]

Uber Advertising partners with T-Mobile Advertising Solutions

Uber Advertising Announces Exclusive Partnership with T-Mobile Advertising Solutions.

Uber’s advertising division announced an exclusive partnership with T-Mobile Advertising Solutions and its rideshare media network – Octopus Interactive – which features the largest national network of interactive video screens inside rideshare vehicles. Through this partnership, Uber will leverage a portion of T-Mobile’s rideshare inventory to expand Uber’s JourneyTV offering to over 50,000 vehicles across […]

How to Optimize Your Google My Business Listing

Representative-image-of-Google-My-Business-Listing-on-Google-Maps-Image-by-Feepik

In today’s bustling digital landscape, businesses must establish a strong online presence to attract local customers and stand out from competitors. One of the most effective ways to achieve this is through local SEO (search engine optimization), with a key component being Google My Business (GMB) listings. This free tool from Google allows businesses to […]

HTEC Appoints Mark Scrivener as Country Director of the UK

HTEC-appoints-Mark-Scrivener-as-its-UK-managing-director-Photo-Business-Wire

HTEC, a global end-to-end digital product development and engineering services company, recently appointed Mark Scrivener as its UK managing director. A strong advocate for human-centric UX initiatives, Mark has a proven track record of driving product innovation and steering digital transformations. As country director, he will focus on refining business strategies, nurturing partnerships, and assembling […]

Splunk collaborates with Microsoft to Advance Digital Resilience

Splunk Offerings Now Available for Purchase on Microsoft Azure Marketplace

Splunk Inc. and Microsoft Corp. are partnering to build Splunk’s enterprise security and observability offerings on Microsoft Azure. Additionally, for the first time, Splunk solutions will be available for purchase on the Microsoft Azure Marketplace. “Splunk and Microsoft’s strategic partnership will provide our joint customers and partners with advanced digital resilience to help them remain […]

KaarTech secures USD 30Mln investment from A91 Partners

L-R - Ratnakumar N, Director - Head of Products, Selvakumaran M, Co-founder & Director, Maran Nagarajan, Founder & Chief Executive Officer, George Gaurdian Strategic Business Unit He

KaarTech, a Global Digital Transformation Consulting company specialising in SAP and S/4 HANA implementation, has raised $30M from A91 Partners, a leading investment firm headquartered in Mumbai. Gautam Mago and Kaushik Anand from A91 Partners will join the Board of KaarTech. This partnership aims to fuel KaarTech’s organic and inorganic growth across existing markets in the Middle East, the European Union and North America. […]

Optomec welcomes Robert Yusin as its CEO

Robert Yusin CEO optomec

The Board of Directors at Optomec, a leading manufacturer of Digital Manufacturing solutions that offers 3D DED Metal printer technology and Aerosol Jet™ fine feature printer technology in supporting many application verticals, announce that Robert Yusin has accepted the role of CEO. Robert has achieved a string of successes in bringing innovative companies with solid technology […]