Retargeted Direct Mail for CRM-Driven Growth
Digital marketers invest heavily in driving traffic, capturing leads, and nurturing prospects through email and paid media. Yet many high-intent visitors still leave without converting. The gap between interest and action represents a major growth opportunity. Reaching prospects in a more tangible and memorable way can help close that gap. Retargeted direct mail with Postalytics […]
Why B2C Consumer Data Still Matters in Modern Marketing
You might think traditional data has become less relevant with so many new digital tools, but the opposite is true. B2C consumer data still remains at the heart of every successful marketing campaign because it helps you connect with the right people, stay compliant, and build stronger results. Stick around until the end of the […]
Cards on the Table: How to Make Business Cards Work Harder for Your Brand
In a world of clicks, scrolls and digital overload, business cards might seem a little old-school. But when done right, they are still one of the most powerful and personal tools in your marketing toolbox. A business card is often the first tangible impression someone has of your brand. It is what you hand over […]
Taylor Corporation acquires Accu Copy furthering print and packaging footprint
The Occasions Group, a Taylor Corporation company, announces that it has reached an agreement to acquire the assets of Accu Copy headquartered in Greenville. Accu Copy does business under the AccuLink name to deliver commercial print, direct mail and promotional marketing products while its AccuFlex division focuses on the production of flexible packaging products. The acquisition of both AccuLink and AccuFlex expands Taylor’s […]