Cracking the Code: Understanding the Consumer Choices of Gen Alpha
You might have heard the term Generation Alpha a lot lately and the significant changes that they are driving in the marketing standards. Allow me to explain this latest wave of Gen Alpha to those who are unaware of it. After Generation Z, we call the cohort born between 2010 and 2024 Generation Alpha, which […]
Modak collaborates with Yoti to create a safe fintech platform for teens
Modak, a fintech company for teens and families in the US, has partnered with digital identity company Yoti to enhance safety features for teens on its platform. Since launching in December 2022, 25,000 teens have signed up for Modak using Yoti’s facial age estimation technology. As a platform designed to enable teenagers to reach their fullest potential, […]
EL&N London expanding branch in Jeddah at Atelier La Vie
UK based café and restaurant sensation EL&N London, the world’s most Instagrammable café opened their first flagship in Jeddah, at Atelier La Vie with a stylish destination that blends creative spirit with the glitz and glamour of the French Rivera, labelling the new destination café as “The Riviera paradise in Jeddah”. “EL&N London” is expanding […]
1 in 3 social media users say influencers are strong advocates for addiction awareness, reveals survey.
Love them or hate them, social media influencers have a stronghold over many young people who use them as inspiration – or aspiration – in their daily lives. From makeup tutorials, high-street fashion trends, recipes for baked oats or the infamous tortilla hack, the internet can make nearly any topic go viral – including substance […]
