Cracking the Code: Understanding the Consumer Choices of Gen Alpha


You might have heard the term Generation Alpha a lot lately and the significant changes that they are driving in the marketing standards. Allow me to explain this latest wave of Gen Alpha to those who are unaware of it. After Generation Z, we call the cohort born between 2010 and 2024 Generation Alpha, which […]

Modak collaborates with Yoti to create a safe fintech platform for teens

Modak, a fintech company for teens and families in the US, has partnered with digital identity company Yoti to enhance safety features for teens on its platform. Since launching in December 2022, 25,000 teens have signed up for Modak using Yoti’s facial age estimation technology. As a platform designed to enable teenagers to reach their fullest potential, […]

EL&N London expanding branch in Jeddah at Atelier La Vie

UK based café and restaurant sensation EL&N London, the world’s most Instagrammable café opened their first flagship in Jeddah, at Atelier La Vie with a stylish destination that blends creative spirit with the glitz and glamour of the French Rivera, labelling the new destination café as “The Riviera paradise in Jeddah”. “EL&N London” is expanding […]