Senior Care Is Getting Smarter: Why Location Tech Is the Next Wellness Upgrade
Caring for aging loved ones used to mean checking in constantly, leaving sticky notes, and hoping they remembered their phone. But today, the tools available to support senior wellness are finally catching up to the realities families face. GPS-based location tech is no longer just for hikers or delivery drivers—it’s quietly transforming the way we […]
Why Your Email Strategy Feels Stuck—and How Smart Marketers Are Fixing It
Ever feel like your emails are going out into a black hole? You hit send, cross your fingers, and wait… only to get mediocre open rates, a few clicks (if you’re lucky), and a nagging sense that something just isn’t working. You’re not alone. A lot of marketers are stuck in the same loop: same […]
Amazon Ads and Roku Partner to Create Authenticated CTV Footprint
Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to one of the largest authenticated CTV footprints in the U.S. exclusively through Amazon DSP, on June 16th. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according […]
AI Rewriting: Navigating the Ethics and Responsibilities of Content Creation
The implementation and credibility of AI have transformed the standards of content creation today. AI tools such as Smodin can generate ideas and paraphrase whole paragraphs in a matter of seconds, fundamentally changing the approach of writers, marketers, and content creators. However, as much as this advancement has eased the workload, there’s always a worrying […]
Forget Chasing Leads, Make Them Chase You: The Art of Magnetic Marketing
Do you spend a lot of time chasing new leads only to see minimal results? You’re not alone. Did you know that 63% of marketers say their biggest challenge is generating traffic and leads? What if you could make leads come to you instead? That’s the power of magnetic marketing. Instead of pushing your message […]
