Unlock Advanced Opportunities: The Benefits of a Master’s Degree

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The journey to personal and professional growth often hinges on the decisions we make about our education and career paths. For college students aiming to carve out a fulfilling career, choosing a path that aligns with their passions and aspirations is crucial. Equally important is recognizing opportunities to elevate their potential and unlock new horizons. […]

Mobupps Onboards Siddharth Barman as Its Vice President Of Marketing

Mobupps Welcomes Siddharth Barman as Vice President of Marketing, Strengthening Global Growth Strategy

Mobupps, a global player in mobile advertising and technology solutions, announced the appointment of Siddharth Barman as Vice President of Marketing. Barman brings over 14 years of expertise in growth marketing, strategic partnerships & product innovation. Before joining Mobupps, he held key roles at Affle, driving global growth across products, platforms & brand marketing. His career highlights […]

Modern Tools for Creative Agencies: Simplifying Ad Payment

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The U.S. dollar remains the standard currency for ad payments on platforms like Meta, Google, and TikTok. However, many agencies and large marketing firms are increasingly turning to stablecoins. Stablecoins, such as USDT and USDC, are pegged to the dollar but offer advantages for cross-border payments and contractor or freelancer payouts. Transactions with these coins […]

Stand Out from the Crowd: Design Unique Business Cards

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IntroductionIn today’s competitive business landscape, making a memorable first impression is essential. A unique business card serves as your calling card, a tangible reminder of your brand that potential clients, partners, or employers can take with them. With a well-designed business card, you can effectively communicate your brand identity, showcase your creativity, and differentiate yourself […]

Nordtreat Announces the Appointment of Outi Kallio as the New CEO

The Finnish technology company Nordtreat strengthens its growth by appointing Outi Kallio as the new CEO. Her era at Nordtreat will start from the turn of 2024/2025. Outi Kallio has a wealth of experience in commercial and industrial management, having held several key positions at Teknos Group. Outi Kallio has an extensive background in sales, HR, […]

Material Announces Appointment of Senior Leaders to Three Key Positions

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Material, a leading insights, marketing and technology company, is pleased to announce the hiring of three new senior leaders. Maury Giles joins the company as SVP, Growth; Arun Kumar assumes the role of SVP and Global Data + Analytics Practice Lead; and Kate Whittle joins Material as SVP, Strategy + Innovation. Material combines deep human […]

Canva Announces Plans to Acquire Generative AI Platform Leonardo.AI

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Canva, a world leader in visual communication with more than 190 million monthly active users, today announced plans to acquire Leonardo.AI. As one of Australia’s fastest-growing startups, and a leading generative AI content and research company, Leonardo.AI is empowering millions of people to bring their ideas to life through production-quality images and videos. The acquisition […]

Maximizing Efficiency and Cost-Savings: How ASO Can Revolutionize Your Business?

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Staying ahead of the curve isn’t just about innovation but efficiency. A recent Deloitte study found that about 80% of businesses believe outsourcing administrative tasks can significantly boost productivity. This is where Administrative Services Organizations (ASOs) step in. They offer a strategic solution to streamline operations and handle vital but time-consuming admin tasks. They allow […]

Orium announces the acquisition of Gluo

Orium Acquires Gluo to Expand Its Composable Commerce Footprint into Fast-Growing Latin America Market 

Orium, the leading composable commerce specialist in North America, yesterday announced it has acquired e-commerce agency Gluo. The Mexico-based firm has been a partner of Orium for the last two years, specializing in developing digital products and experiences for retail, hospitality, and telecommunications clientele. The acquisition will enhance Orium’s ability to serve the fast-growing U.S. market as well […]

Cracking the Code: Understanding the Consumer Choices of Gen Alpha

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You might have heard the term Generation Alpha a lot lately and the significant changes that they are driving in the marketing standards. Allow me to explain this latest wave of Gen Alpha to those who are unaware of it. After Generation Z, we call the cohort born between 2010 and 2024 Generation Alpha, which […]