Brand protection for clothing brands (and how to get it right)
In fashion, trends come and go, but your brand name should never be one of them. A clever name or viral design means little if someone else trademarks it first. The moment you start building your label, you are building intellectual property, and protecting it early can save your brand from disappearing just as it […]
Accenture announces the acquisition of The Lumery
Accenture has acquired The Lumery, a Melbourne-based marketing technology (martech) consultancy that helps leading organizations deliver seamless customer experiences and transform their marketing services. The acquisition will strengthen the marketing transformation capabilities of Accenture Song—he firm’s tech-powered creative group – and add significant depth to its offerings in Australia, such as personalization, CRM and loyalty, testing […]
