IFF Unveils New Immersive Experience Hub in Singapore Innovation Center

IFF Unveils New Immersive Experience Hub in Singapore Innovation Center

IFF, one of the global leaders in flavours, fragrances, food ingredients, health and biosciences, unveiled its new Immersive Experience Hub located within its Singapore Innovation Centre on July 10th. The multi-sensory facility enables IFF to work alongside customers to conceptualise, test, and refine product ideas in simulated real-world environments—enhancing decision-making, shortening development timelines and improving go-to-market […]