Niche Consumer Tech and the Rise of Targeted Retail in a Fragmented Market
Consumer expectations have changed dramatically. Personalization, speed, and niche value now define purchasing behavior more than traditional brand loyalty. This shift is reshaping how businesses in tech, retail, and consumer goods position themselves in an increasingly segmented marketplace. One of the most noticeable outcomes of this transformation is the rise of niche tech products and […]
Building a Cohesive Brand Aesthetic on Instagram: Tips for Consistent Visual Storytelling
Instagram is a visual-first platform, so brands that stand out usually have a strong and consistent aesthetic. Scrolling through a messy feed with mismatched colors and styles doesn’t create a lasting impression. But when a brand has a recognizable look, followers engage more and stick around. A polished aesthetic isn’t about making everything look the […]
The rise in social media influencers – a trend or fad?
In 2022, the influencer marketing industry was valued at approximately USD 16.5 billion. It is predicted that the global influencer marketing platform will touch USD 85 billion by 2028, with 2023 being no exception to this astronomical growth. Another survey has predicted a 25% annual growth rate for the influencer marketing industry. So, what are the […]
