Mintegral Unveils IAP ROAS Optimisation to Help Developers Drive High-Value Users and Revenue
Mintegral, one of the leading programmatic advertising platforms, announced the official launch of its In-App Purchase Return on Ad Spend (IAP ROAS) optimisation model on July 23. This new feature enables mobile app developers to acquire high-value, paying users with greater precision, efficiency, and profitability. Mintegral’s IAP ROAS optimisation model is designed to help apps […]
NK Retail Teams Up with NuORDER to Digitise Buying and Enhance Customer Experience
NuORDER by Lightspeed, one of the leading B2B commerce platform powering wholesale buying and selling, has been selected by NK Retail, operating within NK, a world-class department store and one of Scandinavia’s one of leading luxury destinations for fashion, beauty and design inspiration, as its strategic partner for retail transformation by digitising its merchandising and […]
Retail Store Dangers and How to Avoid Them
If you’re operating a public-facing business like a shop, then you’ll have to contend with a degree of risk. These risks take many forms. In some cases, they might stem from action taken by a customer, or another member of the public. In others, an individual member of your staff, or a fault with your […]
Empire State Realty Trust Expands Lease with Carolina Herrera, Ltd. At 501 Seventh Avenue
Empire State Realty Trust, Inc. announced recently that it signed a 34K square foot expansion and renewal lease with Carolina Herrera, Ltd. – a high-end New York City fashion house and subsidiary of Puig Brands – at 501 Seventh Avenue. “Carolina Herrera remains deeply committed to the New York Fashion District and continues to play […]
What Does a Digital Transformation Specialist Actually Do?
Every business wants to go digital. But going digital is not just about buying new software or machinery. It means fundamentally changing how a company works. And that is where a Digital Transformation Specialist can help. It’s Not Just IT – It’s Business Strategy Many people think digital transformation is only about technology. It’s not. […]
Gift cards: 5 survey platforms that provide them
Gift cards are hassle-free and a fun reward for your survey efforts. You can redeem your gift cards to buy a product with a discount or sell them to get more cash. This reward method brings you freedom and convenience. The article will provide five survey panels that give you gift cards for answering surveys. […]
RevLifter launches self-serve technology to empower eCommerce marketing
RevLifter has announced the launch of its Intelligent Offers Platform – a powerful self-serve technology giving retailers the insight and control they need for profitable growth. The platform offers a complete toolset for creating, launching, testing and optimizing personalized offers across an eCommerce site. Retailers will be able to deliver tailored incentives and recommendations through […]
Mitsui & Co. invests in African B2B digital technology company, Kyosk
Mitsui & Co., Ltd. (Mitsui) is pleased to announce that Mitsui and ETG Global Limited, a company owned by the joint shareholders of ETC Group Limited (ETG, an affiliate of Mitsui), have invested in Kyosk Global Holdings (Kyosk), a technology company that has developed a Business-to-Business (B2B) digital platform. Leveraging smartphone penetration in the African […]
Kraft Heinz and BEES broaden partnership to drive sales in LATAM
The Kraft Heinz Company and BEES yesterday announced an expanded partnership to propel the B2B marketplace, with the ambition to unlock 1 million potential new points of sale across LATAM for the Company, specifically to enhance its footprint in Mexico, Colombia and Peru. The new LATAM deal is designed to be the catalyst to help […]
EyeKandy announces its MetaStore Services to enable Retailers and Brands
Eyekandy, the provider of augmented reality (AR) services for the commerce sector, today announced its MetaStore service for retailers and brands. The service enables retailers and brands to easily deploy custom storefronts and sales campaigns in the Metaverse, and subsequently promote or sell digital goods such as non-fungible tokens (NFTs). For the marketing community that […]
