Beyond Traditional Advertising: How Interactive Marketing Drives Customer Loyalty
Advertising and marketing have changed dramatically in the last few years. Traditional advertising billboards and print ads still have their place. But modern audiences expect more than appealing visuals and catchy slogans. They crave connection and, more importantly, interaction. Indeed, interactive strategies are proving much more effective at building trust and long-term relationships. And one […]
Spotify Enters into a Definitive agreement with Findaway
Spotify Technology, announced it has entered into a definitive agreement to acquire Findaway, a global leader in digital audiobook distribution. Terms of the transaction were not disclosed. Together, Spotify and Findaway will accelerate Spotify’s entry into the rapidly growing audiobooks industry, enabling faster innovation and bringing audiobooks to Spotify’s hundreds of millions of existing listeners. […]
