WPP partners with NVIDIA to build generative AI enabled content engine for digital advertising

NVIDIA and WPP (NYSE: WPP) yesterday announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand. The new engine connects an ecosystem of 3D design, manufacturing and creative supply […]

WPP forms Design Bridge & Partners commencing operations in 2023

WPP recently announces the creation of a new company, Design Bridge and Partners, formed by the merger of Design Bridge and Superunion. Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design. The complementary skills […]