Cracking the Code: Understanding the Consumer Choices of Gen Alpha

Representative-image-of-Generation-Alpha-consumers-shopping-happily-Image-by-dotshock-on-Freepik

You might have heard the term Generation Alpha a lot lately and the significant changes that they are driving in the marketing standards. Allow me to explain this latest wave of Gen Alpha to those who are unaware of it. After Generation Z, we call the cohort born between 2010 and 2024 Generation Alpha, which […]

GP Unveils AI Video Contextual Platform in US

GP US, a FONA company (FreakOut North America), is pleased to announce the launch of its AI-powered video contextual platform in the US. Although the platform has been live and running with numerous Fortune 500 brands internationally, across 23 countries, the GP US team has been developing several localized features for the US market expansion. […]