Vertiv expands strategic relationship with Ingram Micro covering Southeast Asian markets

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Alvin Cheang, Associate Director, Integrated Solutions and Edge Technology, Southeast Asia, Vertiv

Vertiv, a global provider of critical digital and continuity solutions, today announced that it has expanded its go-to-market relationship with Ingram Micro Inc., a global technology business leader, to cover Singapore, Malaysia and Thailand.

With this announcement, Ingram Micro’s regional channel partners are able to join the Vertiv Partner Program (VPP), and sell the Vertiv’s enhanced suite of edge-ready products and comprehensive portfolio of IT technologies and services. This includes Vertiv’s Geist™ rack power distribution units (rPDU), Liebert uninterruptible power supplies (UPS), Liebert rack cooling systems, and dedicated software and services for partners and customers in the region.

The expanded distribution agreement provides channel partners with industry-leading support solutions during a time when digitalization, 5G, IoT and other trends are driving growth and spend within today’s small and mid-size businesses to the largest of enterprise data centers.

“We are pleased and excited about our new and growing relationship with Vertiv in this key regional market,” Luis Lourenco, vice president & chief country executive for ASEAN & HK, at Ingram Micro, commented. “Throughout the years, we have seen increasingly strong demand for reliable, sustainable and highly-efficient power and cooling solutions for critical infrastructures and data centers. The addition of Vertiv’s solutions portfolio in our offerings will truly be beneficial for our channel partners and their customers.”

“As businesses around the globe have now shifted to a digital-first approach, maintaining a resilient IT infrastructure has become more important than ever. With the help of Ingram Micro’s extensive distribution network, Vertiv endeavors to expand the reach of its infrastructure solution portfolio to help as many businesses as possible achieve and maintain business continuity,” said Paul Churchill, vice president for Southeast Asia, at Vertiv Asia.  

As per the source, Vertiv signed a distribution agreement last year with Ingram Micro covering the Australia and New Zealand markets, and has continued to grow its relationship within the Americas.

“This expanded agreement completes our regional alliance with Ingram Micro in Asia. We are looking forward to working together to address the digital infrastructure demands in the region,” said Daniel Sim, senior director for channel business at Vertiv Asia.

Press release received on mail.

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