WEBUY acquires Chilibeli to lead social e-commerce sector across Singapore and Indonesia

WEBUY, a social ecommerce startup based in Singapore, Malaysia and Indonesia, has acquired one of Indonesia’s largest and leading community group buy platform, Chilibeli. This acquisition will position WEBUY as the leading social e-commerce company in both Singapore and Indonesia. Chilibeli, like WEBUY, uses a social group buy model that optimizes the supply chain for cost savings to buyers and generates income for group leaders.

The company’s strong global supply chain hopes to create synergies for the grocery group buy market in Indonesia. In addition, developed features like the In-App Chat and Short Video features will be implemented to enable Chilibeli’s 10,000 group leaders to leverage technology
to do more community sales and increase order density.

Chilibeli was founded in 2019, and raised $10M in a Series A funding led by Lightspeed Venture Partners in early 2020. Investors include Golden Gate Ventures, Sequoia’s Surge accelerator programme, Kinesys Group, Addition Ventures and Alto Partners, amongst others.

WEBUY was founded in 2019 in Singapore, and entered the Indonesia market in early 2021. CEO of WEBUY, Mr Vincent Xue said, “We are excited about the opportunities given from thisstrategic acquisition. This could not have come at a better time, as we were in the midst of
expanding our business in Indonesia. Chilibeli’s current resources of group leaders, warehousing and staff are synergistic to our business, allowing us to serve APP with a stronger presence and benefit more people. With our strength in the global supply chain, technology and
product features, we will become the leading social e-commerce startup in Southeast Asia.”

Press Release Received over Mail


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