Yext, Inc., one of the Answers Company, recently announced that Raianne Reiss, a veteran with more than 20 years of global technology marketing experience, has joined Yext as Chief Marketing Officer (CMO) to spearhead the company’s ambitious growth objectives. Raianne will report directly to Marc Ferrentino, President and Chief Operating Officer, and will serve on Yext’s leadership team.
With extensive marketing, product, and sales leadership experience from Elastic, Amazon Web Services, Juniper Networks, Tellabs, and 3Com, Reiss will be a strong asset to Yext in fueling the next phase of company growth. Reiss will oversee Yext’s global marketing organization and be responsible for building and strengthening the Yext brand and increasing demand for Yext solutions globally.
“Raianne is a seasoned marketing leader,” said Marc Ferrentino, President and Chief Operating Officer at Yext. “She has deep expertise in our key audience segments and the customer-centric approach that it takes to further enable our customers’ success and bring new users into the Yext community. Raianne brings a passion not only for marketing, but also a strong track record of building high-performing teams and cultures that attract, develop, and retain top talent. We are excited to welcome her to the team.”
Reiss is a globally recognized, results-driven marketing executive who has led large teams and transformed organizations to support rapid growth and scale. Prior to her time at Elastic, Reiss served as Head of Americas Marketing at AWS, where she led and developed marketing strategy across the US, Canada, and Latin America.
“Yext is at a pivotal moment as it builds on past success to expand market opportunities,” said Reiss. “Customers expect relevant, actionable answers and seamless digital experiences whenever they seek information. Yext has an incredible platform and solution set with a strong story to tell. I’m excited to join the team and look forward to partnering with our customers and community to help them unlock new and innovative digital experiences.”