AdvoCare International, LLC, a health and wellness consumer packaged goods (CPG) company, has welcomed John Peirano to the AdvoCare team as Vice President of Integrated Marketing. John has worked extensively in the CPG industry over his 15+ year career.
“We are thrilled to have John joining us to lead our marketing efforts and help build the AdvoCare of tomorrow,” said Christina Helwig, CEO of AdvoCare. “His depth of industry knowledge and experience promoting lifestyle CPG brands in the health and wellness, functional, and sports nutrition sectors made him the perfect choice and we welcome him to the team!”
John’s expertise lies in his ability to build brands and drive revenue through integrated campaigns across the marketing mix and through retail and e-commerce channels. He excels at creating compelling brand narratives by studying consumer research and insights. Throughout his career, John has held marketing leadership positions at a variety of well-known companies such as Muscle Milk, Sparkling Ice, Red Bull and Humm Kombucha.
John most recently served as the Chief Marketing Officer of TurtleTree Labs where he led all brand strategy development work, establishing the company as an industry leader. At TurtleTree he implemented PR, SEO, and digital strategies that generated over 8,000 sales lead opportunities, 17,000+ LinkedIn followers, and USD 20 M+ in earned media value.
As the Founder of Plant Works Nutrition, John is passionate about innovation in the nutrition sector. He established the organization in 2018 and continues to guide the strategic direction of the company through his Board Member position.
