BingX appoints new Head of Product 

BingX Appoints Vivien Lin as Chief Product Officer to Elevate User Experience
BingX Appoints Vivien Lin as Chief Product Officer to Elevate User Experience

BingX announced the appointment of Vivien Lin as Head of Product. This strategic decision underscores BingX’s commitment to supporting crypto traders with continued breakthroughs in its products and services. Vivien Lin will also take on the role of BingX’s global spokesperson to promote transparent communication and strengthen connections with the global crypto communities.

Vivien Lin has worked in trading, product management and market development for almost a decade, with a focus on foreign exchange and equity derivatives, holding key positions at renowned institutions such as Morgan Stanley, BNP Paribas and Deutsche Bank. Additionally, in addition to years of experience at well-known crypto exchanges as head of financial products, risk management and new product development, Vivien also has a deep understanding of product lifecycle and go-to-market strategies.

As Head of Product, Vivien Lin will play a central role in driving BingX’s product development strategy in futures, spots and asset management. In the meantime, she will represent BingX at key industry events and regional meetings, where she will share her insights and BingX’s unique insights on relevant topics. Vivien skillfully uses her comprehensive understanding of company operations to facilitate communication between users and partners and promote potential connections and collaborations.

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The board and management commented on Vivien’s appointment: “We welcome Vivien Lin in her dual role and are pleased that we have been able to gain not only an experienced specialist but also a visionary leader with her. Vivien’s extensive experience and deep understanding of global markets make her the best choice to embody BingX’s values ​​and vision in global forums. Under her leadership, we will reach new heights in delivering innovative products and improving our user experience to the broader community.”

Vivien Lin was highly committed: “I am very excited to take on the role of Product Lead and Global Spokesperson at BingX, which will allow me to strengthen the connection between our innovative offerings and our valued user community. My belief in the philosophy of clarity and simplicity, both in product development and communication, drives me to put complex issues into terms that everyone can understand. I will ensure that BingX’s vision for excellence and user-centered innovation resonates with our global audience.”

Vivien’s appointment is another important step in bridging the gap between blockchain and traditional finance and ensuring that BingX users can continue to benefit from the dynamic merger. BingX looks forward to a future that is not only characterized by technological innovation, but also by a deep understanding of user needs, thereby creating the conditions for transformation.



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