hoopla Digital announces partnership with All3Media International

Library patrons with hoopla access through their library will be able to explore entertaining and educational gardening content hosted by the UK’s premier horticulturis
Library patrons with hoopla access through their library will be able to explore entertaining and educational gardening content hosted by the UK’s premier horticulturis

hoopla Digital, an all-in-one digital media app for public libraries and their patrons, yesterday announced a partnership with All3Media International, one of the leading production and distribution groups, to launch a new BingePass.

Monty Don is the UK’s foremost garden writer and broadcaster. Now, a selection of his acclaimed family-friendly gardening content is accessible with the “Gardening with Monty Don” hoopla BingePass. Through the partnership, patrons of participating libraries will have free and instant access to more than 300 episodes across four series, all hosted by Don.

“With the spring season upon us, we know many are looking to pick up gardening or develop their green thumbs and we’re excited that now the Gardening with Monty Don hoopla BingePass provides access to both informational and fun content for garden enthusiasts of all ages,” said hoopla Digital founder Jeff Jankowski. “Our continued partnership with All3Media International aligns with our mission to provide access to unique and immediately accessible digital content for free to libraries and their patrons.”

“At All3Media International, we’re committed to developing, producing and distributing high quality and captivating content across genres and it’s clear Monty Don’s content is enjoyed by many both in and outside of the gardening community,” said Yvonne Conroy, Commercial Manager, Strategic Development at All3Media International. “Our collaboration with hoopla now brings this content from Monty’s own garden in Herefordshire to an even wider audience — library patrons throughout America.”

For U.S. patrons, the BingePass unlocks seasons 1-10 of the premier UK gardening series, “Gardeners’ World.” It also includes renowned prime time series “Big Dreams, Small Spaces,” “My Dream Farm,” and “Monty Don’s Secret History of The British Garden.” This content will be exclusively available ad-free and without need for a subscription through the hoopla BingePass with just one borrow with a library card.

“These series take viewers on a journey through my own garden and many more adventures,” said Monty Don. “I’m excited to share my passion for horticulture with a new and larger audience through this partnership with hoopla Digital.”

The Gardening with Monty Don hoopla BingePass is one of 20+ BingePasses available to public libraries and their patrons — marking hoopla’s continued investment in providing unique content for free to library patrons across the country. BingePass is a unique innovation from hoopla, offering unlimited access to educational and entertaining collections of streaming content and platforms for seven days with just one borrow. Over the past year, BingePass borrows have increased by 54% and title circulations through BingePass have increased 158%.

BingePass is accessible anywhere, either on the web or via the mobile app, with no commercials or ads. Patrons of all ages and interests can find something to borrow including magazines, eBooks, popular movies and TV series, puzzles and more. hoopla is available in nearly 10,000 public libraries across the U.S., Canada, Australia and New Zealand including Chicago Public Library, San Francisco Public Library and Los Angeles Public Library. 


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