Merkle acquires Shift7 Digital of RLH Equity Partners

Andrew Walker, CEO of Shift7 Digital

RLH Equity Partners announces that their portfolio company, Shift7 Digital, has been recently acquired by Merkle, Inc., a member of the Dentsu Group Inc. global family of marketing agencies with over 60,000 employees. Shift7 helps B2B companies modernize their marketing and sales process by optimizing customer touchpoints and delivering a seamless self-service ecommerce experience. By shifting the way manufacturers and distributors engage with customers online, Shift7 enables brands to increase sales, improve profitability, and forge long-lasting customer relationships.

Andrew Walker, CEO of Shift7, commented, “I am grateful to our entire team for their efforts in realizing significant revenue growth, through a dedicated focus on providing the highest level of creative solutions and customer satisfaction to B2B enterprise clients. We are enthusiastic about our future growth with the benefit of Merkle resources that complement and expand upon our capabilities in data, analytics, commerce, and marketing transformation.”

RLH Managing Directors Ryan Smiley (left) and Rob Rodin (right)

RLH Managing Directors Ryan Smiley and Rob Rodin added, “We have been privileged to work with Andrew and his team of “Shifters” in building a leading provider of digital and ecommerce customer experience for B2B manufacturers and distributors. We are pleased to have supported the Company’s increased deployment of solutions based on Salesforce’s software ecosystem and want to thank Salesforce Ventures for its support of Shift7. We wish the entire Shift7 organization continued success as part of Merkle.”


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