French sports giant Paris Saint-Germain and GOAT, the global platform for the past, present and future announced a major multiyear global partnership that will see GOAT become the new official sleeve partner of the club. In addition to GOAT’s presence on the sleeve of the club’s men’s first team shirts, the partnership will see the two brands collaborating to promote GOAT’s premium platform and its offerings to a new generation of football and fashion fans worldwide.
GOAT will join the club as an Official Partner until the end of the current season before becoming the sleeve partner and one of the club’s Principal Partners beginning in July 2022. The GOAT brand will be displayed on all of the club’s performance kits, including training, warm-up and match apparel.
With innovation at the forefront of both brands, the partnership will introduce first-of-its-kind initiatives, including unique content and collaborations. The partnership will also strengthen each brand’s global footprints, reaching a wider audience in key markets.
“We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys,” said Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. “GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”
“Paris Saint-Germain is one of the most influential clubs in the world and we’re excited to partner with them as we continue to build our global community. We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come,” said Eddy Lu, Co-Founder and CEO of GOAT Group.
A dedicated PSG experience will launch on the GOAT platform, with a selection of Paris Saint-Germain lifestyle apparel and objects from the past, present and future.