What to Expect from an Advertising Agency: A Comprehensive Guide

Are you a business owner looking for ways to increase your brand presence and grow your customer base? Chances are, you have considered hiring an advertising agency. With the rise of digital marketing and the ever-changing landscape of advertising, it can be challenging to keep up with the latest trends and strategies. That’s where an […]

YAAP announces appointment of Sadia Akhter as partner

YAAP, a Dubai-based specialized influencer marketing company, recently announced the appointment of seasoned media professional Sadia Akhter as a Partner. In a career spanning over 19 years across key verticals such as digital media, programmatic and influencer marketing, and advertising, Akhter has helmed successful campaigns for reputable brands, fostered and led multiple teams, and delivered […]