Xapads announces the appointment Huang Xu as Country Head
Xapads Media, India’s leading programmatic Ad-tech platform, has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections and fruitful partnerships in China, the company aims to extend its presence by establishing a local office. The ad-tech firm’s expansion plan comes into effect […]
Entravision partners with Match Media Group across Africa
Entravision, a leading global advertising solutions, media and technology company, announced today that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match. Match Group is on a mission to spark meaningful connections for every […]
Sojern acquires VenueLytics to reinforce its Hospitality Industry Platform
Sojern, a leading travel marketing platform, yesterday announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform. Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help […]
Shutterstock enters into a definitive agreement to acquire GIPHY
Shutterstock, Inc., a premier partner for transformative brands, digital media and marketing companies, recently announced that it entered into a definitive agreement to acquire GIPHY, Inc. from Meta Platforms, Inc. GIPHY is the world’s largest collection of GIFs and stickers that supplies casual conversational content. GIPHY’s vast library of GIFs and stickers draws more than […]
AccuWeather partners with The Trade Desk to provide data for relevant digital advertising
AccuWeather, a global media publisher and provider of weather forecasts and warnings in the world, today announced a first-of-its-kind partnership with one of the global advertising technology leader, The Trade Desk. Marketers and media buyers can now leverage the AccuWeather Data Suite, directly in The Trade Desk platform. The Trade Desk is the first DSP to gain […]
DMS wind up strategic review process
Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, recently announced that its Board of Directors completed its previously announced review to evaluate potential strategic alternatives to maximize shareholder value. The Board has unanimously determined that continuing to execute on the Company’s strategic plan as an independent, […]
