Amazon Ads and Roku Partner to Create Authenticated CTV Footprint
Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to one of the largest authenticated CTV footprints in the U.S. exclusively through Amazon DSP, on June 16th. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according […]
