Cracking the Code: Understanding the Consumer Choices of Gen Alpha


You might have heard the term Generation Alpha a lot lately and the significant changes that they are driving in the marketing standards. Allow me to explain this latest wave of Gen Alpha to those who are unaware of it. After Generation Z, we call the cohort born between 2010 and 2024 Generation Alpha, which […]

Persistent Systems appoints Gurvinder Sahni as Chief Marketing Officer

Persistent Systems (BSE:PERSISTENT) (NSE: PERSISTENT) recently announced the appointment of Gurvinder Sahni as Chief Marketing Officer. In this role, he will be responsible for leading and setting the strategic vision for Persistent’s global marketing team. Gurvinder joins Persistent with extensive experience in global enterprise marketing transformation. He joins the Company after 20 years at Wipro Ltd., spanning various leadership […]

The rise in social media influencers – a trend or fad?

In 2022, the influencer marketing industry was valued at approximately USD 16.5 billion. It is predicted that the global influencer marketing platform will touch USD 85 billion by 2028, with 2023 being no exception to this astronomical growth. Another survey has predicted a 25% annual growth rate for the influencer marketing industry. So, what are the […]