Attentive opens branch in the APAC region and furthers global expansion

Attentive, the conversational commerce platform, yesterday announced it is continuing its global expansion with an office opening in Australia—the first establishment in the APAC region and second regional office outside of the US. More than 87% of consumers in Australia said they would like to receive texts from brands or are already subscribed to a […]

YAAP announces appointment of Sadia Akhter as partner

YAAP, a Dubai-based specialized influencer marketing company, recently announced the appointment of seasoned media professional Sadia Akhter as a Partner. In a career spanning over 19 years across key verticals such as digital media, programmatic and influencer marketing, and advertising, Akhter has helmed successful campaigns for reputable brands, fostered and led multiple teams, and delivered […]