Authentic Storytelling: Connecting with Consumers on an Emotional Level
The beauty and charm of a well-established brand do not lie in its products or services. It lies in the story the brand creates. Gone are the days when superficiality would do the trick, and you wouldn’t have to push yourself any further to make a name. With limited options, there was hardly any scope […]
Spotify Enters into a Definitive agreement with Findaway
Spotify Technology, announced it has entered into a definitive agreement to acquire Findaway, a global leader in digital audiobook distribution. Terms of the transaction were not disclosed. Together, Spotify and Findaway will accelerate Spotify’s entry into the rapidly growing audiobooks industry, enabling faster innovation and bringing audiobooks to Spotify’s hundreds of millions of existing listeners. […]
